Social Media Story Plan Week 10/2/23
Stuck on social media content? We can help!
With this week's story plan, we've done all the hard work for you. All you have to do is create the content based on the topics we've provided in this blog post.
In the dynamic realm of digital marketing and social media, keeping your brand's online presence buzzing with creativity and engagement is essential. As a boutique agency specializing in social media and digital marketing solutions, our Bees understand the significance of mastering the art of Instagram and Facebook Stories. Social Media is always buzzing with new content, ideas, and posts … just like us! If you aren’t a client you MUST use these incredible ideas as an opportunity not only to showcase your products but also to nurture a thriving online community.
In this blog post, we're excited to unveil seven ingenious Instagram and Facebook Stories ideas that will elevate your boutique's online presence, creating a hive of activity around your brand. Whether you're looking to boost engagement, drive sales, or establish deeper connections with your audience, these storytelling concepts are designed to help your boutique stand out in the competitive digital landscape.
What tools do you need?
Let’s first talk about the tools you’ll need to implement these story ideas. You’ll be happy, and maybe relieved, to know that you don’t need much!
The three items you HAVE TO HAVE in our book are:
A phone with a clean camera lens.
A good tripod that adjusts to many different levels (we use this one here)
Good lighting. You can face a window with some good natural light or use a soft light box like this.
Now that you know what you need to implement these ideas let’s don your digital wings, prepare to embark on a journey of creativity, and let's delve into the world of Stories that will transform your boutique's social media presence.
Boutique Goals: Sneak Peeks
Get your followers ready for the ultimate fashion excitement! Provide an exclusive sneak peek into what's coming next at your boutique by doing story-only reveals for your new items, outfits, or sales. Be sure to be creative with your visuals and direct with your call to action. The last thing you want to do is confuse people with what the next step is.
Boutique Challenge
Bring the people into your store with the challenge to create their best outfit or display. Having people come into the store allows for a chance to showcase EVERYTHING that you have without any extra effort on your part.
The next step is to have people either vote on social media or in the store for who they think did the best job. Then share the winner on all social media channels and maybe even some local groups.
Trend Reports
Show your followers that you are on top of all the latest trends by providing trend reports. Take an educational twist to the reports by showing them how to follow the trends with items in your boutique and maybe even offer a discount for those who mention they saw the trend in your stories! This will give them an incentive to watch every day or at least for every trend report you send out.
Weekly Mood Boards
We know we used Mood Boards as a story idea already but if you make this a consistent theme every week then you’ll be able to showcase more of your items on a regular basis and create a consistent theme with your social media content. Followers crave consistency and even a schedule to know what to expect for the upcoming month - mood boards help them visualize what you have, when you’ll have it and where you are going with your buying for the store.
Flashback Friday
This is an oldie but a goodie trend. Flashback Fridays are a good way to show not only the evolution of your boutique but also the evolution of your social media and your buyer. Did the demographic of your area change in the last few years from an older generation to a younger generation? Highlight this with how your purchasing has changed by doing a then and now series. Did you change physical locations or do a rebrand of your boutique? Show this in a flashback post-series. Everyone likes to see evolution and showing how your business has grown provides depth to your brand.
Style Secrets and Event Updates
Style secrets are a fun way to get people to engage with your stories. Do you have a special way of tying bows that stay? Share those secrets! Do you have a unique way of cuffing pants or dressing apple-shaped figures? Share those secrets and don’t gate keep the info! Gatekeeping is so early 2000 and all generations will appreciate all of the tips and tricks that you share.
Event updates are key to growing your sales and your following. Share where you will be all over your social media and be sure to be clear, direct and provide any and all details you can. We would also suggest reaching out to any niche neighbors in the area to see if they would be up for cross-posting to their following and returning the favor in the future.
Ready to take your boutique's social media presence to the next level?
Your success story begins with a single click. Don't miss out on the opportunity to make your brand shine. Book your “Buzz My Brand Consult Call” now, and let's team up to turn your Social Media Buzz into Business!
